The American Orthopaedic Association’s Annual Meeting is a key program. It features member-presented symposium and scientific posters/presentations. Registration fees are rolled into most membership dues, but the goal is 600-650 attendance. The Meeting also contains affiliated events —primarily for non-members.
How Project Contributes to Business Success
While registrations are fairly consistent from year to year, without a campaign to promote the meeting and what will be taking place, most members would not to register.
- Mostly active members, a number of emeritus, senior, and honorary members also attend
- Non-AOA members affiliated with specific AOA programs attend special forums and the AOA Annual Meeting
Working with designers, I write copy for all the component marketing pieces, including direct mail:
- Call for Submissions brochure
This piece communicates key dates, deadlines, eligibility, and Program Committee expectations for poster displays/presentations and symposia ideas. I streamlined and refined the copy, making it easier to read, driving members to the website for additional details and access to the online submissions process.
- Save the Date postcard
The Save the Date postcard introduces and reinforces the meeting’s theme through word choice, images, and provides key reasons for attending.
- Preliminary Program
I coordinate this electronic booklet which provides details about the meeting: programs, speakers, times, social events, and registration details.
- Registration Now Open E-Announcement
I write and coordinate electronic promotions for the Annual Meeting.
- Registration Fees to Increase
We are careful to provide notice about details such as housing discounts ending or registration fees to increase.
- Final Program
Programs are presented when attendees check in at the Registration Desk. In 2016, for the first time, we reduced costs and increased portability through the use of a small, accordion-fold final program instead of a spiral-bound final program as in previous years
- Number and quality of Symposium and Abstract submissions
- Number of meeting registrations
Annual Meetings are primarily closed to non-members, so the audience is quite limited. People decide whether they’re going to come based on circumstances and events far beyond the AOA.