About The American Orthopaedic Association
- The AOA has a closed membership. Members are very busy and have low engagement.
- Mission-driven goals don’t necessarily align with yearly business goals.
- The associations was impacted by changes in health care delivery via Affordable Care Act and changes in Industry funding due to the Sunshine Act.
About The Night Ministry
- The public was often unaware of The Night Ministry’s full range of work and its goals.
- A commonly held misbelief included thinking that The Night Ministry was a proselytizing organization, instead of a non-judgmental ministry of presence and service.
- My work reinforced the need for diverse funding streams and the need for volunteers–both individuals and groups.
The AOA holds an annual meeting and affiliated events in a different city each year. The campaign goal is to generate awareness and registrations by members and affiliated individuals.
I coordinated the AOA’s member communications and the scheduling of other communications to be more effective. After the print newsletter was cut, I proposed a weekly e-newsletter instead of the monthly e-newsletter, which would do two things:
- keep the AOA in front of its member more regularly
- provide more opportunities to promote AOA deadlines and events.
The AOA began a fundraising initiative to directly solicit from members. As part of the staff team, I worked on messaging for launching this effort in 2011, as it evolved, and in 2016 as we launched a Campaign for Tomorrow.
When I first started at The Night Ministry, the protocol was to “protect” clients from the media’s spotlight. I helped transform the way Administration viewed this, helping homeless youth and Health Bus Outreach visitors tell their own stories—at their own choosing.
These personal stories helped us tell The Night Ministry’s own story in a more powerful, effective way. I was also responsible for coaching youth to present his/her story at the annual Lighting Up the Night fundraising dinner.
I was responsible for ensuring that The Night Ministry started a donor e-newsletter, Nightbytes, to ensure that the organization appealed to younger donors.
The Night Ministry conducted a Capital Campaign to build a new shelter for homeless youth and to purchase a new Health Outreach Bus. As a member of the Development Department, I was involved with communications to raise awareness and spark conversations.